Toys R Us :: essays research papers

These past few forms havent quite been any fun and games for John Eyler, chairman and CEO of Toys "R" Us. Shortly aft(prenominal) joining the company in January 2000, Eyler set about revamping Toys "R" Us to better compete in the marketplace while brushing up the companys image. But a downturn in the economy to makeher with the effects of 9/11, not to mention the West Coast port lockout, wasnt character of the plan. Although he still has considerable work ahead of him, Eylers efforts appear to be paying off. Total sales were up two percent for twain the second quarter and the first six months of 2002, compared to the previous year, and results for the entire year should likewise prove relatively strong. The company credits "careful worry to inventory management combined with very strong expense controls" for the verificatory numbers. Customers, however, are impressed with the improved service, remodeled stores, and price cuts on hundreds of toys. Part of the companys booming turnaround lays in the partnership its Toysrus.com unit formed with Amazon.com just everywhere two years ago to sell toys online. Under the agreement, Amazon.com is responsible for intervention all orders, including shipping and customer service, for Toysrus.com. The primary responsibility of Toysrus.com is to choose the toys to protract online and make sure theres plenty of available stock.Both companies will looking at challenges, however. For Amazon.com, the test will be to make sure its complex fulfillment systems integrate seamlessly with Toysrus.coms. The eTailer must also coordinate the tricky placement of products in distribution centers to avoid cost overruns. Toysrus.com is faced with finding the right labyrinthine sense between supplying Toys "R" Us stores and the web site with " voluptuous" toys, so as not to disappoint customers. Furthermore, to make orders profitable, it must get people to buy multiple products. The ventu re has also helped build twain companies brand names and extend their reach into the marketplace. According to John Barbour, hot seat of Toys "R" Us International, and one of the executives who played a pivotal eccentric in creating the partnership, about 1.