'M•A•C (Makeup Art Cosmetics) Essay\r'

'Today, the decorative pains is a in truth innovative and agonistical industry where product innovation and filth material body is the key to success. One of the world’s cosmetics leading steels at presentadays is M•A•C, standing for Makeup artifice Cosmetics. The purpose of this essay is to present M.A.C’s branding strategies and it differentiation to the competitors.\r\n punctuate Overview\r\nMakeup guile Cosmetics or M•A•C is one of the world’s swift growing cosmetic brands. M.A.C’s mental home was jump in 1984 by twain men, Frank Angelo, a successful man of affairs of a salon’s kitchen range in Toronto, and Frank Tosken, a veteran(a) establishment artist and photographer. At first M.A.C was only used among the professional opus artists. Then, by word of mouth, it spread to the public. later on that, in 1994, M.A.C was purchased by the Estee Lauder who owns more of the world’s favorite cosmetic brands, and headquartered in the United States in overbold York and in Canada, Toronto has the largest branch. M.A.C continues to be a testimony brand, which is specialized for eye, lips, face, skinc be products, nails, brushes and fragrance.\r\nBrand oversight\r\nM•A•C sells cosmetics of uplifted quality that is intended for professional as well as everyday users, who atomic number 18 seeking for dark-skinned, fashionable and creative makeup products. One of M.A.C’s brand reputation traits is cosmopolitan, which has positioned itself for individuals of every color, race and ethnicity, which is reflected via its motto: either ages, all races, all sexes, all M.A.C. This brand is typically sold in higher(prenominal)-end discussion section stores. They also have their own stand-alone stores, as well as an online shop.\r\nBrand Differentiation\r\nThe brand is very popular because of its delicate texture, artistry, creativity, durability and huge woof of col ors from pale nudes to bright colors. The products ar also very well tolerated on every skin type and its items are also suitable for women with sensitive eyes (MAC, 2007). The prices of the M.A.C cosmetics are comparable with other high quality world cosmetic brands. M.A.C is now part of the international authority of the issue and marketing of high-quality skin care, cosmetics, perfume and whisker care products Lauder COS. Consumers are a young and fashionable people.\r\nLesson Learned\r\nI have learned the importance of branding and brand management from the course. Brand is very essential for all products and services. It after part submit not only a name, home and symbol of the goods and services of the sellers, but it can also be a competitive advantage for manufacturer, when consumers trust in the products and services. For consumers, brand is a symbolic device or signal of quality, which can refer to a promise and bond with maker of product(s) in every industry.\r\nWit h true creative, artistic and colorful make-up products, the brand â€Å"Makeup Art Cosmetics or M•A•C” is one of the world’s unsuspicious products which has a successful brand management, stance and differentiation.\r\n[pic] [pic]\r\nReference\r\n1. http://www.maccosmetics.com\r\n2. http://www.holypod.net/tag/make-up-art-cosmetics/\r\n3. http://www.enjoy-your-style.com/mac-cosmetics.html\r\n'