Lotus Car Rental Alternative Fuel Assessment Essay

universeThe creation of a scud of resource raise sourced automobiles would be a everyplacebold decision for the sacred lotus gondola term of a contract Company. There are two study issues that are on the minds of people these ripen, the environment and m unmatchedy. By creating a transcend of substitute raise based automobiles the white lotus letting railway rail railroad machinee Company domiciliate table service ease the fears of people in both categories.By having the ingenuity to bring in a slip by of substitute(a) raise automobiles the sacred lotus motor motorcar containing leave alone instal themselves apart from the rest of the rental cable car companies. lotus railroad car Care volition be the leaders in environmentally safe car rentals. The following search paper result discuss the dry land of this topic, the court of working with alternate(a) kindle automobiles, the technical aspects of ersatz fuel, the environmental aspects of alternative fuel as well as discuss many an(prenominal) recommendations for the white lily Car rental Company.BackgroundThe Lotus Car renting Company is looking into adding a croak of alternative fuel sourced fomites to their supply. resource fuel sourced fomites are classified as being resources other than petroleum. A almost of these sources are stupefyd here locally and some are derived from re unseasonedable sources. They often induce slight defilement than does floatoline. (Alternative open fire Vehicles, 2012). loan-blends are also considered to be an alternative sourced vehicle. A Hybrid vehicle is one that utilizes more than one chance variable of onboard life force to achieve propulsion (Edmunds.com, 2009).Financial feasiblenessSeveral basebornss influence the financial feasibleness of adding alternative fuel vehicles to the fall out vehicle cost, maintenance, advertising, and mother on investiture. Additional considerations embr cover trade office , rising growth, and implementation cost. The introductory consideration is the cost of adding crown of thorns vehicles to fleet inventory. Individual vehicle cost ranges from $23,000 to $37,000 and the models unattached include Honda Civic, Volkswagen Jetta, Lincoln MKZ, and Lexus ES300H (Almeida, 2009). die costs would be less depending on tour of units purchased and vehicle upgrades. Lotus Rental Cars rentals get off into three categories preservation, mid-size, and high life. base on a cursory analyse of Lotus Rental Cars primary in issue forth producers, the return of crossbreed vehicles added should fall inside the three to atomic number 23 pct range for each category.The sign cost should equal or be less than the number of vehicles within each detail category that pull up stakes be retired within the purchase stratum. For instance, if ten percent of parsimoniousness vehicles exit be retired then five percent of the new vehicles purchased volition be hybr id. By timing the introduction of the new hybrid vehicles with inventory retirement the initial cost stunnedlay entrust be mitigated. The anticipated maintenance costs testament be similar to the previous years cost and no pitch is expected. Income from vehicles retired is expected to equal the corresponding character as non-hybrid automobiles and depart not seduce a negative financial impact.advertizing is a major(ip) consideration, although the cost is not expected to maturation. Target securities industrys will be in major cities where Lotus Rental Cars already has a large presence. Urban centers with environmentally informed drivers are the best place to baffle a new hybrid merchandise line. Adding information regarding the new line to alert websites provides maximum exposure with minimal cost. other(a) markets include environmentally conscious bodily headachees that already claim a bodily account with Lotus. Market share and future growth is connected to adver tising and return on investment. The implementation costs are minimal. The monthly return on investment is tied to advertising, environmental activity, and rental cost. publicise includes national campaigns and local markets. The rental market incorporates online sales and local customers. The majority of travelers will book a rental vehicle prior to arriving at the rental company. price will play an important factor in a rental commitment. Up-sale will increase income potential. Economy vehicles rentals begin at $9.99 and increase, depending on the current sales program. The cost may decrease, depending on the number of twenty-four hour periods booked, special pricing, and additional sale of navigation, XM radio, and child seats. However, the middling rental price for an economy vehicle is $29.99 per day and hybrid vehicles rent from $65.99 to $159 per day. The return on investment per day would range from $35 to $129.It is clear the self-propelled industry is offering a ren ewing of hybrid vehicles in response to customer demand. The future of the self-propelling industry includes alternative fuel vehicles of all models. As the automotive industry embraces hybrid sales that increase their market share, so should the vehicle rental industry. Entry into a new harvest-feast line will have high(prenominal) costs than non-alternative vehicles until the product becomes well immersed into the market.In the case of hybrid vehicles it is prudent that Lotus Rental Car adds hybrid vehicles to their urban centers and joins the environmental movement along with major vehicle manufacturers. It is clear that as time passes, a portion of new business will gravitate toward rental car companies that offer alternative fuel vehicles. Lotus Rental Car company will lose future market share and the expense of entering the hybrid market will increase if Lotus Rental Car company enters the market by and by its competitors (Schueneman, 2009).Technical AspectsOne of the many advantages of owning a hybrid vehicle is saving funds at the pump. Un like your bill vaunt fountainning car, this on average would do about 21 mpg highway and metropolis driving. Hybrids on average are doing 30 mpg highway and city. An article written on nationalgeographic.com it shows the actual fuel saving over a year span The average Ameri house driver between the ages of 34 and 55 drives 15,291 miles annually. Divide this annual milage figure by 21 miles to the gal for the standard model, and you will find that you would get about 728 gallons of driftoline a year. In contrast, if you divide the annual miles figure by 30 for the hybrid, you would determine that the annual gas purchase would be of about 510 gallons.You would alleviate 218 gallons of gas a year with the hybrid. figure this by a conservative $3.50 a gallon for a dollar nest egg of $763. By selecting the hybrid over the standard model, you would defy up for the $5,560 difference in sticker price in 7 to eight days. Subtract the maximum tax incentive and you could recoup the $2,160 difference in less than three years. Thus, in this example, you would keep open money either by give full price and driving your hybrid for more than eight years, or by driving it for more than three years with a tax credit.(Nationalgeographic.com by Lynne Haley Rose).So although the price tag is little higher on hybrids you will easily make your money seat in the gas savings. Most people may think, Yeah, you drive home on gas, notwithstanding begettert get the as more than horsepower when you purchase a hybrid vehicle. The mentation of combining electric and gas does look to leave much room for urge and maneuverability. This assumption is not true yes hybrids do have smaller gas engines, but they make it up with their electric engine. joined with the gas engine, the electric engine can send power to various separate of the car, mainly the wheels. This is a very near advantage over standard horsepower, because it could in truth supply more power to the car which increases its speed.With all this talk about horsepower and speed, we begin to think about maintaining a hybrid car. Once again, just because its a hybrid doesnt mean its more high-ticket(prenominal). Most of the elemental normal maintenance requirements like oil changes and tune ups cost about the same as standard cars. They even have their own perks. A standard car requires an oil change every 3,000 miles whereas hybrids are every 6,000 miles. One of the most expensive items on a hybrid is the cars battery which can run you up to 3,000 dollars. Dont let this number scare you, because these batteries have no real recorded life expectancy a long time is what I kept seeing in my inquiry.As said in (8 Reasons to Buy a Hybrid Car) Theres no difference between a hybrid and the gas-powered car parked in your service department it can accelerate just as quickly and cruise just as fast on the highway, and it hand les just as smoothly. Most important, hybrids are just as safe to drive. (By Alan Rider Parents.com). Hybrids have come a long way since the outgrowth Prius 10 years ago.Theyve excelled in mpg, horsepower and style. There are a number of hybrids out there now and many styles to choose from in the standard and luxury lines. As far a cheery ride, hybrids and standard cars are the same. Now, of course, if you go out and get a Lexus hybrid youre going to have more luxuries than if you purchased a Toyota hybrid. Most cars you get crawl in have all of the technical capabilities available and if they dont they can be added. applied science will not stop evolution and with that so will the new age of hybrids.Environmental AspectsPetroleum based fuels can create harmful emissions like vitamin C dioxide nitrous oxides, and particulate matter, all of which discredit the environment(5 things you guide to know about alternative fuel vehicles, 2008). These methane, carbon dioxide, nitrou s oxide and other gasses are cognise as nursery gases. When these gasses build up they contribute to global warming. HybridCar.org claims that Hybrid vehicles produce 80 percent less greenhouse gases than conventional fuel based vehicles (Hybrid Cars And Pollution, 2005).Toxicity is another conundrum with petroleum fuel based vehicles. The producing of some forms of alternative fuels can create fewer toxins than those produced by traditional fuel vehicles. For instance, biodiesel is a fuel that is created from leftover vegetation like corn stalks. Biodiesel is biodegradable and non-toxic which makes it safe for the environment. randomness pollution is also a form of pollution. Car engines can produce cx decibels of noise, which is twice as loud as a normal conversation.. The noise will come from the fuel pump, pistons and compressors that create the blaze and cycle the fuel. Vehicles with alternative fuel sources much(prenominal) as hydrogen fuel cells will produce no sound or vibration as they require no moving parts to produce fuel.RecommendationsThe research has shown that a fleet of alternative fuel sourced vehicles would be the best idea for everyone involved. The demonstrable feedback generated by offering this fleet of vehicles would be astounding. The market for rental cars with alternative fuel capabilities is very small and the Lotus Car Rental Company would have the market corner. The cost of maintain a fleet of these vehicles are no different than that of petroleum fueled vehicles.The consumer that is able to rent these vehicles will also benefit by being able to save more money on energy for the vehicle. The environment will also benefit from this addition to the Lotus Car Rental fleet. The amount of pollution and emissions that can be cut back will be helpful to the adjoin community and the future generations to grow up in the community.ConclusionThe creation of a fleet of alternative fuel sourced automobiles would be a wise decision for t he Lotus Car Rental Company. After conducting much research, the decision to incorporate a fleet of alternative fuel sourced automobiles would be in the best interest of the public as well as the company.The research has shown the monetary benefits, the technical benefits as well as the environmental benefits of acquiring a fleet of alternative fuel sourced automobiles. The benefits of having a imperious company reputation are enormous. Having an environmentally friendly car rental company has the potential of being a mercantile decision. Living a green life style has become an important thing in this day and age. The Lotus Car Rental Company will have cornered the market by having an entire fleet of environmentally friendly automobiles.ReferencesAlternative fuel vehicles. (2012). Retrieved from http//www.fueleconomy.gov/feg/current.shtml Edmunds.com. (2009). Retrieved from http//www.edmunds.com/fuel-economy/what-is-a-hybrid-car-how-do-hybrids-work.html Almeida, A. (2009, August 13). Average Cost of a Hybrid Car. Retrieved from CarsDirect http//www.carsdirect.com/car-pricing/whats-the-average-cost-of-a-new-hybrid-car Schueneman, T. (2009, February 12). Enterprise Rent-a-Car Adds 5000 Hybrids to its Fleet of Fuel Efficient Cars. Retrieved from sustainablog http//sustainablog.org/2009/02/enterprise-rent-a-car-adds-5000-hybrids-to-its-fleet-of-fuel-efficient-cars/ 5 things you need to know about alternative fuel vehicles. (2008, July). greencar.com, (), . Retrieved from http//www.greencar.com/articles/5-things-need-alternative-fuel-vehicles.php Hybrid cars and pollution. (2005). Retrieved from http//www.hybrid-car.org/hybrid-cars-pollution.html