Carnival Cruise Lines Marketing Analysis

INTRODUCTION Carnival has enjoyed an extended run as spoilt Kahuna of the sheet world. The assets of its c completely down company, Carnival Corporation, atomic number 18 enormous and growing: In growth to its own flit of 20 ships, Carnival Corp. holds full self-possession of Cunard, Seabourn, Costa, Windstar, and Holland America phone line -- all told, more than 50% of the northbound American cruise industry. And, in April 2003, Carnival beat pop out royal Caribbean to acquire P&O Princess, adding merely some other major cruise brand to its cruise dynasty. When all is verbalize and done, Carnival Corp. will operate a combine dart of 73 ships, with another 11 scheduled for tar over the next few years. The Wal-Mart of cruising, Carnival specializes in colorful, jumbo-size reparation ships that conduct plenty of bang for the buck. If you like the flash of Vegas and the party-hearty of natural Orleans, youll respect Carnivals brand of flamboyant fun. Sails to: C aribbean, Mexican Riviera, Alaska, Canada/New England, Hawaii. nothing does it reform in the party department. The line with the more or slight accepted name in the biz serves up a in truth casual, down-to-earth, middle-American Caribbean vacation. While food and service are pretty average, in that location sure are a lot of choices to keep most people satisfied, from round-the-clock amusement to sushi bars, upscale supper clubs on the Spirit-class ships, and Brobdingnagian kid and teen centers on the Conquest-class ships.

(1) SITUATION ANALYSIS A situation analysis researches the organizations current posi tion in the marketplace and reveal potential! opportunities to terminate it (J.R.ABBEY 1998 ,P.54). The cruise market situation has been anallysed accordin to the S.W.O.T. analysis (keller,kotler 2006 p52.) Strengths Weaknesses heights unyielding be (25% of overall operating expenses) Onboard service is labor intensive Long lead while for new ship voice communication Seasonality of ship usage Loyal customers Financial stability Weaknesses High fixed costs... If you want to plump a full essay, prescribe it on our website: OrderCustomPaper.com

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