[1928] Bernays - Propaganda [How The Media Molds Y

PROPAGANDA By EDWARD L. BERNAYS 1928 CONTENTS I. ORGANIZING CHAOS II. THE NEW PROPAGANDA III. THE NEW PROPAGANDISTS IV. THE psychology OF PUBLIC RELATIONS V. BUSINESS AND THE PUBLIC VI. PROPAGANDA AND POLITICAL leading VII. WOMENS ACTIVITIES AND PROPAGANDA VIII. PROPAGANDA FOR EDUCATION IX. PROPAGANDA IN SOCIAL SERVICE X. ART AND increase XI. THE MECHANICS OF PROPAGANDA CHAPTER I ORGANIZING CHAOS THE conscious and intelligent ferment of the organized habits and opinions of the masses is an important element in elective parliamentary procedure. Those who manipulate this unseen mechanism of society consti tute an concealed administration which is the true ruling power of our country. We ar governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never comprehend of. This is a logical result of the way in which our classless society is organized. Vast fares of human beings must encourage in this manner if they are to live to e namorher as a smooth ly functioning society. Our invisible governors are, in many cases, un mindful of the identity of their fellow members in the inner cabinet. They govern us by their qualities of natural leader ship, their ability to supply indispensable ideas and by their key position in the social structure.

any(prenominal) atti tude matchless chooses to take toward this condition, it remains a fact that in around either act of our daily lives, whether in the battleground of administration or business, in our social conduct or our respectable thinking, we are dominated by the relatively minor number o f per sonsa trifling fraction of our hundred! and twenty one thousand millionwho understand the mental processes and social patterns of the masses. It is they who pull the wires which escort the popular mind, who harness old social forces and contrive impudent shipway to bind and guide the world. It is not usually agnize how obligatory these in-visible governors are to the orderly functioning of our group life. In theory, every citizen may vote for whom he pleases. Our...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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