Alternative Media Advertising Campaign Proposal for the Healthy Cuny Initiative

ALTERNATIVE MEDIA ADVERTISING CAMPAIGN PROPOSAL FOR THE HEALTHY CUNY initiative insect bite Smarter Campaign Type of Media or music genre: Guerrilla Marketing source concept: the first ad is to force inculcate-age childs to assay the salutary snacking alternative by solely offering them the snack for free. In metropolis College, there be too many undemanding un intelligent snacking alternatives that students pay for (vending machines, solid food carts, etc.) Simply presenting the free plectrum to the students in high concern places, they get off solo pay back it upon themselves to try it. City College students are notorious for enjoying free food when offered by the domesticate execution: In send for City College student to posting the snacks, they cater alone be placed on tables remedy adjacent to the food carts within the tutor within restrain vision. The lusty snacks have been pre-labeled with special barcodes. These barcodes, upon scanned by a cellphone, will take the students mobile device to the team self-importance Facebook page, where they will be intercommunicate slightly healthy snacking tips and be linked to the Snack Smarter event on campus. During the extremity students will be filmed on a out of circumstances camera. Second Concept: The second ad will app alone and grab attention from the busy population of City College students.

Since the school suffers from the curse of macrocosm in the middle of a boastful city, a large majority of students that come to campus enter their classes and leave for the day, without much interaction with their surroundings. In relation to delivering the ! message of Snacking Smarter students cast of attack into class will specify chalk outlines of abruptly bodies as a result of unhealthy snacking in the sidewalks. This being a strange sight on the campus, students will forthwith see an over-exaggerated message related to unhealthy snacking, and be informed about the Snacking Smarter event on campus, creating a buzz among students. Execution: The darkness before, chalk outlines of the dead bodies will be draw all over the busy...If you want to get a plenteous essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper