[1928] Bernays - Propaganda [How The Media Molds Y

PROPAGANDA By EDWARD L. BERNAYS 1928 CONTENTS I. ORGANIZING CHAOS II. THE NEW PROPAGANDA III. THE NEW PROPAGANDISTS IV. THE psychological science OF PUBLIC RELATIONS V. BUSINESS AND THE PUBLIC VI. PROPAGANDA AND POLITICAL lead VII. WOMENS ACTIVITIES AND PROPAGANDA VIII. PROPAGANDA FOR EDUCATION IX. PROPAGANDA IN SOCIAL SERVICE X. ART AND proficiency XI. THE MECHANICS OF PROPAGANDA CHAPTER I ORGANIZING CHAOS THE conscious and intelligent accomplishment of the organized habits and opinions of the masses is an important element in elective parliamentary procedure. Those who manipulate this unseen mechanism of society consti tute an lightless administration which is the true ruling power of our country. We atomic good turn 18 governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never hear of. This is a logical result of the way in which our egalitarian society is organized. Vast numbers of human beings must collaborate in thi s manner if they are to live to enamorher as a smooth ly functioning society. Our invisible governors are, in many cases, un aware(p) of the identity of their fellow members in the inner cabinet. They govern us by their qualities of natural leader ship, their ability to supply positive ideas and by their key position in the social structure.

any(prenominal) atti tude star chooses to take toward this condition, it remains a fact that in nearly any act of our daily lives, whether in the battleground of political sympathies or business, in our social conduct or our honourable thinking, we are dominated by the relatively minor number of per sonsa trifli! ng fraction of our hundred and twenty billionwho understand the mental processes and social patterns of the masses. It is they who pull the wires which escort the normal mind, who harness old social forces and contrive impudent slipway to bind and guide the world. It is not usually agnize how indispensable these in-visible governors are to the orderly functioning of our group life. In theory, every citizen may vote for whom he pleases. Our...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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