Black Bean Revival :: Coffee Drinks Essays

Black Bean Revival Sitting in a corner or side booth with eyes bulging and steam rising from the small bowl of brew while pondering or talking was the common site of coffee shop goers that I’ve run across in my travels. Fueled by an interest as to why people buy more coffee than books at my former employment and why my mother orders coffee through a catalog for coffee drinkers by coffee drinkers is my search for reason and understanding behind the coffee bar explosion. The coffee shop revival and interest in high priced brew by the well to do is something that has been around for some time in the more metropolitan areas. In Seattle, Washington the whole coffee shop revival for generation X hit during the time that the grunge music genre developed. Not that everyone could afford the high priced brew, but that it was a place to hang out during the day and help keep the pied eyes open. A couple popular sleeper movies such as â€Å"Singles† and â€Å"So I Married an Ax Murder† have showed how some people’s routines often gravitate to the coffee shop. The show â€Å"Friends† also shows that in a more late 90’s perspective. This would seem to characterize certain divisions in clientele, but not so here in Fargo. Like many other genres that were part of a sub-culture, they, the neighborhood coffee shop are eventually making their way to the mainstream Around this area where the coffee shop trend is growing but not totally established, you might think that the strong shops are the ones that are incorporated or affiliated with a major nationwide branch. By this I mean that the shop has a network of personnel higher on the ladder to lend support from the company at large. Now this doesn’t mean that the smaller locally owned shops such as Atomic Coffee, Noah’s and Trentino’s aren’t successful; they are and at times just as busy or more so than their chain store counterparts. About the only upper hand that national chains have on the smaller local shops is the mass marketing to consumers through other chains such as Target and Daytons. What the smaller shops tend to do is include the community more. They advertise more local happenings and going on’s such as poetry readings and poetry slams, to an open mic night that would include music and other thought provoking talents that their customers poss ess.